10 Key Features Of A Successful e-Commerce Mobile Application
Giving digital customers a seamless and interactive customer experience is critical for any business’s success. But when it comes to an e-commerce business, user experience is one of the most crucial elements in an e-commerce mobile app, as it encompasses being well ahead with all the latest UX industry trends. But the replacement of in-person shopping with online shopping does not have to mean losing the unique experience achieved in a physical store. In fact, an e-commerce mobile app should use features that simulate in-person shopping experiences and improve overall user experience.
Last week, we delved into the different types and classifications of e-commerce applications, compelling reasons why businesses in the e-commerce industry should start developing a mobile app, and the many benefits of owning a well-functioning e-commerce mobile app. Today, we are going to break down some of the most essential features of an e-commerce web design and mobile app. To begin with, it’s important to remember that all e-commerce apps will not necessarily look and feel the same. Your e-commerce app, whether developed by a company or mobile app developer in Kuwait, should be based on your business’s goals, budget, the extent of functionalities you wish to incorporate, and the amount of time you’re willing to spare towards the app’s development. However, the below-listed features are in line with ongoing e-commerce trends and are bound to provide your app’s users an exceptional experience.
Simple and Clear Design
First things first, an e-commerce app’s interface should be super convenient, simple, and straightforward. Your homescreen should feature a clear layout and an easy navigation system so that users can get to their desired section hassle-free. Each button, menu, or content should be minimalist and well-organized. The UI should be intuitive with a simple color scheme and sufficient spacing. In summary, your UI shouldn’t make the user think about their next step: the fewer the clicks, the richer the experience.
Here, consistency is key to make your app more predictable and eliminate confusion, and evoke a positive emotional response within users. Content should be visually consistent (identical buttons, fonts and color schemes), functionally consistent (interactive and navigational elements should operate similarly on different screens), and externally consistent (all products including website, iOS app, and Android app should share similar design patterns).
Convenient Registration and Login
Registration and authorization during order placement is one of the most tedious interaction processes of users with mobile apps. This unavoidable process should be made quick and convenient by storing user information in a database and allowing users to use autocomplete. And since most users are weary of sharing their personal data, only ask for information that is absolutely important for making an online purchase. You can also recruit app development companies in Kuwait to link clients’ accounts with their social networks like Facebook and Gmail so that customers can easily login without a lot of typing. Finally, the login design should be created keeping in mind a phone’s screen size. The ‘add to cart’ and ‘pay’ buttons especially, should be located in a thumb-friendly zone.
When designing your application, pay careful attention to the way you choose to display your products. Apart from common descriptive texts and images, you can use features that truly bridge the gap between e-commerce shopping and an in-store experience. For instance, using Augemented Reality (AR) features to enhance customer experience and allow 3D visualization of products can lead to increased sales. E.g: IKEA retail giant gives its customers access to its full catalog in AR mode.
Search and Filtering
The search bar is essential to help users directly find the products they’re interested in. By implementing a Smart Search feature through Kuwait mobile application development, a number of possible suggestions will come up when the user types in the first few letters. This will save users’ time and help you push products that are trending. You can also use the auto suggestion feature: In auto suggestion, when customers browse an app, their screen activity creates data logs which can be used to understand customer behavior. This helps users fill out forms faster. And by predicting common search queries, it helps them find products more easily.
Ratings and Reviews
Customers often seek opinions on a product/service before making a purchase. Of course, unsatisfactory ratings and negative reviews are a natural part of any e-commerce business. However, customers should have the opportunity to rate and review the products as well as the application. This integral feature will not only help you embrace criticism and enhance customer experience, but will also make customers feel valued and drive their engagement.
Just like in a traditional brick-and-mortar store, digital customers often browse through a range of products before making a final purchase. They may also be low on money when looking through your app, and may only be ready to make a purchase later. To make their experience easier and to provide them an opportunity to come back to the products they liked, it’s a good idea to incorporate a wishlist or favorites feature in your app. In fact, providing this feature is a great opportunity for you to make specific suggestions to specific customers based on their wishlist and to use the combined information from all your customers’ wishlists to push particular store products, ultimately driving sales. However, wishlists are not just useful for B2C retailers. Wishlists are favored by B2B buyers as well, as they can make repeat purchases a lot faster.
The essence of mobile app convenience lies in single-click payments. One-click payments encourage shoppers to complete multiple purchases as they are not forced to retype payment information every single time they purchase something. For this to work, the customer must have a pre-existing account with the business’s payment processing service, and a valid payment method on file. So anytime that the customer returns, they can complete the purchase straight from their cart, without the need to input any additional information. Implementing one-click technology into your e-commerce mobile app, something Amazon has been doing for decades now, is an amazing user-centric approach for creating a better buying experience and boosting revenue.
Alternative Payment Options
It’s important to provide the most popular payment methods in your e-commerce web design and mobile app. If a new customer goes through the entire process of downloading your mobile app, adding products to their cart, and checking out by filling their information, only to find that their preferred payment method is not supported, you are bound to lose their business. Plus, adding alternative payment types gives users an added sense of security. Some widely used payment methods include net banking, debit, credit, and e-wallet. Eventually, you can also urge repeated customers to use your in-app wallet.
Social Media Commerce
Depending on your target demographic, you can integrate your online products into social media platforms, allowing users to instantly track price moves and directly purchase your products while browsing through the app. Social media commerce is also great for promoting your products or sharing product reviews made on social media platforms. Social media marketing companies in Kuwait can help you achieve the social exposure your business needs.
Facilitating customer-representative interaction is necessary for any e-commerce business. You can provide live chat support to online customers or offer a variety of options like messaging, telephone, and email services. This gives customers a channel to connect with the store in case of any product, shipping, or payment concerns. Today, you can use Artificial Intelligence (AI) to specifically train chatbots on your business case. These AI chatbots will be able to give your customers a highly personalized experience.
These are some of the key features and trends worth keeping in mind when building your own e-commerce mobile app. There are several other features like push notifications, synchronization, big data, look-books, optimization, high loading speed, etc., that we haven’t touched upon, but ones that can also have a big positive impact on your e-commerce business. Transforming a foundational idea into a fully functional e-Commerce web design and mobile app is not easy work. Especially since its design necessitates powerful features and a smooth user interface. Now that you know what it takes to create a winning e-Commerce application, take the first step and get in touch with Design Master, one of the leading mobile app development companies in Kuwait. Our team of experienced mobile app developers in Kuwait have helped several e-commerce businesses develop their own customized e-commerce applications, support their app marketing efforts, and assist in app maintenance. We’re looking forward to doing the same for you.
Take a look at our detailed portfolio at https://www.design-master.com/#Portfolio