8 Common Marketing Mistakes And How To Avoid Them
Being an entrepreneur means being exposed to the endless content out there on marketing strategies, techniques, and trends. It also means understanding that the marketing landscape changes at a rapid pace, making it essential to continually learn and leverage novel technologies, communication platforms, and audience needs and wants. And that’s a lot. Although the vast information available online can help you make some important decisions, we understand that a lot of it can be contradictory and get you confused pretty quickly. While everyone’s telling you what you can do to bolster your marketing game, is anyone telling you what not to do?
After March 2020, right when the pandemic began, Google search traffic took a leap from 3.6 billion searches per day to more than 6 billion. These numbers haven’t shown any signs of slowing down yet. So are you successfully taking advantage of this recent surge in organic traffic through Kuwait digital marketing services or are you still stuck using outdated marketing methods?
Below, we’ve listed common marketing mistakes observed among entrepreneurs that can be fatal to your business, costing you precious time and resources. Our goal is to make you aware of these pitfalls and help you become a better marketer.
- Not defining your customer
In order for potential customers to actually invest in your product/service, you have to convey the right message to the right audience. While it’s great to focus on developing and perfecting a product or service that is feature-rich, any successful marketing strategy first narrowly defines the customer and what they really care about. Notice how we said “narrowly”. A lot of marketers try to be everything to everyone. Trying to promote to too broad an audience will end up wasting your time and money, and you’ll convert far less people than if you only aimed for the sweet spot. Try concentrating your marketing efforts on people who are most likely to be genuinely interested.
Forgetting to track
Whether your marketing campaigns are online, on TV, on newspapers, or billboards, you should be tracking them granularly to see the return on your marketing dollar. In Kuwait, digital marketing is easier to track than ever, and real-time tracking can help you adjust your marketing plan as it’s being executed. In fact, in today’s quick and malleable marketing world, entrepreneurs that wait too long to analyze results can lose out on current trends and opportunities. Tracking also helps you get a good look at your past campaigns and pinpoint the ones that actually worked.
Not knowing your Unique Selling Proposition (USP)
At any moment, millions of people are selling billions of products out there. There are new inventions coming about every day, so what makes your product unique? When marketing, it’s of the utmost importance to be aware of what sets you apart from the rest, and then use your strengths and uniqueness to your advantage by embracing it. Having a USP does not mean selling something that has never been sold before. However, it does mean differentiating yourself from your competitors enough to attract a different customer base than theirs. Offering an additional service, or even simply changing your message or image can help you target a different demographic. If you’re having trouble identifying your USP, maybe take a step back and ask your clients why they chose you over other similar businesses.
Not utilizing SEO considerably diminishes your chances of being found on the web. If you want your business to gain the online credibility needed for search engines to send targeted visitors to you, it is imperative you use SEO best practices by scouting SEO companies in Kuwait. Even failing to focus on content development and not targeting long-tail keywords can cause you to lose out on top rankings.
Overlooking email and SMS marketing
Email has been around forever, and it’s not going anywhere. Almost 320 billion emails are sent and received throughout the world on a daily basis, and according to Litmus, the average ROI for an email marketing campaign is $42 for every $1 invested. Although the open rates for emails is 20%, email marketing can help you build a huge subscriber base and keep your brand fresh in readers’ minds. Moreover, email open rates can be improved by optimizing emails for mobile, adding multiple CTAs, and using strong subject lines. Finally, SMSs, which have an open rate of a whopping 98%, should also be taken advantage of through text marketing campaigns.
Avoiding social media
Social media channels provide a plethora of innovative tools and are a free avenue for content marketers to reach a wide audience. Entreprenuers often miss out on easy opportunities to spread their content, understand their audience, and engage with them by not incorporating social media into their marketing strategy and failing to take advantage of social media marketing services in Kuwait. And if you’re already utilizing social media platforms, you need to steer clear of common mistakes like:
- Failing to engage in conversations
- Promoting yourself too much
- Creating a profile on every platform that is out there
Failing to diversify
One shouldn’t invest all of their marketing resources into a single marketing tactic. With so many marketing channels and strategies available today, it would be an injustice to your marketing dollar to remain fixated on one approach. Just social media marketing alone, for example, is comprised of images, videos, texts, articles, interactive stories, and infographics, all of which can be part of individual tactics and strategies. Now factor in other forms of marketing like content marketing, email marketing, print marketing, in-person trade shows, etc. Although you shouldn’t be out there trying to juggle every single marketing tactic or channel, you will see better results from diversifying your strategy and targeting at least a couple of different avenues.
Trying to do everything yourself
Large companies are heavily dependent on their marketing team for success and growth. These teams experiment with new ideas and explore new territories. However, when it comes to small businesses and startups, marketers have a lot to deal with. In fact, entrepreneurs may themselves take on the role of a marketer in addition to running their business. With limited budgets and resources, the pressure to do everything on your own may be tenfold. But trying to do everything yourself usually does not work. A successful company is realistic about what they can and cannot do, realizes when they need to ask for help, and learns to seek help from appropriate sources.
While outsourcing your marketing without first understanding marketing is a big mistake, never outsourcing your marketing can be just as disadvantageous for your business. Hiring a print and digital marketing company in Kuwait, like Design Master, will help you create a high quality offline and online presence, including SEO, social media, print, branding, and landing pages. With our experienced team of marketing and SEO experts in Kuwait, you can avoid the most common marketing mistakes and put processes in place to ensure the success of your company.
Get a headstart on your marketing plan by contacting us today!