Does Your Website Have A Responsive Web Design?

There used to be a time when websites were only accessible through extremely large box-like desktop computers. Today, over 50% of all existing internet searches are done on smartphones and tablets. Consumer expectations have changed and so have web designing techniques. How many times have you clicked on a website while surfing your phone, and were immediately faced with text that was either too big to be legible or too small to be read? And how did your negative browsing experience impact your decision to continue navigating that website? Our guess is you didn’t stick for long.

Web browsing is supposed to be a rewarding experience, one that leaves its users feeling satisfied, regardless of whether they choose to use a mouse or their fingers. And this can be achieved by responsive web designing.

So, What is Responsive Web Designing?

Have you ever heard of responsive architectural design? It’s a concept wherein a physical space, through the use of robotics and tensile materials, has the ability to bend, flex, and expand, depending upon the number and flow of people inside it. Replace “architectural” with “web” and you have a whole new yet very familiar notion. Not unlike responsive architecture, responsive web design seeks to automatically adjust to the user. It’s an approach that makes dynamic changes to the look and function of a website depending on the screen size, platform, and orientation of the device. No matter if you’re on your computer monitor or your iPhone, a website that sincerely adopts responsive designing principles, will look, and perform flawlessly on any device.

How To Tell if Your Website’s Not Responsive

How To Tell if Your Website’s Not Responsive:

  1. On your monitor, open Google Chrome
  2. Go to your website
  3. Open Chrome DevTools (Ctrl+Shift+I)
  4. Toggle the device toolbar (Ctrl+Shift+M)
  5. You’ll now be able to view your website from the perspective of a mobile, tablet, or desktop

Google’s Mobile-Friendly Test is also an extremely useful testing tool that will analyze your website for you, show you how it looks on a smartphone, and tell you how quickly it loads.

How A Responsive Website Works

Let’s try to understand the technical aspects that go behind making a responsive website.

Fluid Grids – In order to adapt to an expansive and diverse range of screen sizes and resolutions, more flexible layouts need to be created. The website should have an inbuilt capacity to automatically scale and adjust to any screen while maintaining the visual balance. It should also be able to switch from portrait to landscape seamlessly. This is where the design and development team join hands in order to test across platforms and determine the end results of these shifting layouts. Fluid Grids are created using a stylesheet language called CSS (Cascading Style Sheets).

Fluid Images and Videos – Also called adaptive images, these use a technique that sets the max-width property to 100%. This gives the media content maximum scalability, allowing it to scale down and fit flexibly in a column rather than become larger and pixelated. This type of adaption is especially necessary for mobile devices.

Media Queries – Media Queries is a module that obtains specific information about different visitors and defines a set of parameters for each of them, under which the CSS can be adjusted. It collects data, based on which the Fluid Grids adapt. They offer an optimized experience for each individual user.

Modern layout technologies include Multiple-column Layout, Flexbox, and Grid.

Modern layout technologies include Multiple-column Layout, Flexbox, and Grid.

Studies by Google have been conducted and the results are very clear. No matter the size of your business, if you want to maintain your competitive edge and stay at the top of the game, your website needs to be responsive. It’s only fitting that Google now also ranks websites based on its mobile friendliness a.k.a., its responsiveness. This means that search results visibility will decrease for websites that generate poor viewing experiences due to them not being mobile-optimized. The SEO guy isn’t going to do wonders if your website is not responsive to begin with. To put it simply, better rankings equals increased website traffic which equals more sales.

Creating a responsive web design is also cost effective since it’s just one website that needs to be managed. Neither do you have to create multiple sites in accordance with the device being used nor do you have to make use of redirects to send users to the “correct” version of your web page. All you need is one URL.

The crux of it all is that people today want instant gratification, or else they will click away. At this point in time, if your company doesn’t have a responsive web design, it is invisible to your target audience and you are losing huge chunks of revenue because of it.

We at Design-Master, a leading mobile responsive website design company in Kuwait, understand that custom web design and development is not a one-off task. We employ cutting-edge technologies and implement responsive web design so that need-based technology solutions for your website produce a longer shelf-life and evolve with your business. We recruit some of the finest web designers in Kuwait to help improve your website with a creative website design that uses cross-industry experience to optimize your website. We take it upon us to deliver only the best quality web designing services and get your business and website future ready.

If you’re looking to create a responsive web design in Kuwait, take a look at our portfolio here:

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