Social Media Optimization

Social Media Optimization

Social Media, as the name suggests is the set of methodologies for generating word of mouth publicity utilizing the e-power of social networks including online communities and community websites.

Today the problem faced by most entrepreneurs working on the web is- How do we spread our word without wasting numerous man-hours? Spreading a word about your website and doing it in a personalized manner is something only the owner or his core team can do. But if the core team does that then when do they work on their product?

Well, here is where Design Master comes into picture. We, at Design Master take up assignments for such publicity by closely studying your concept, analyzing and understanding the market trends, choosing the most effective methods of spreading the word, discussing it with the client and then launching a full-fledged, time-bound campaign that guarantees a difference in the traffic of your website/blog. The whole idea of Social Media Optimization is emerging quite rapidly, spreading its wings across all the possible industry domains. Please always remember that SMO is not a replacement for SEO. Sometime people confuse it with search engine optimization, which is different method and require different efforts. We emphasize on effective social network marketing strategies by taking undue care of the Quality & Richness of the content, On-Page Optimization, altogether utilizing a set of proven activities ensuring the improvement in volume and quality of the traffic to the websites.

Advantages of Social Media Optimization:

Targeted Online Marketing Approach | Long term marketing strategy | Word to Mouth Advertisement | Results are quicker than you think Focused group interaction | Lesser dependency on search engines | Two Way Communications | Better Brand Visibility

Design Master offers

Facebook Application Development

Facebook, the most popular and leading Social Networking Site has launched the Facebook Platform, providing a framework to create applications for social computing. Using this platform, Design Master has developed a variety of applications including Gifting Applications, Video Streaming Applications, Dating Applications, Content Sharing Applications and many more.

Facebook integration offers a handful of pleasant delights and rich dividends:

Contact Management System : Facebook aids in creating a massive contact management system. It acts as a central repository for the information, which can be regularly updated.

Advertising : Advertising on Facebook allows you and your business to connect with a vast audience. It has a powerful advertising engine that enables businesses to specify a particular demographic target, see how many people that demographic will hit, and advertise to that demographic.

Polls : Facebook polls can be a great way to gather demographic information from people using the site. Facebook Polls provide quick answers to poll questions ranging from a feature users would like your site to implement, or just to find out information and opinions from a specific demographic.

Facebook Connect Implementation

The next evolution of Facebook Platform, Facebook Connect enables you to integrate the power of Facebook Platform into your own site. It enables users of your site to

  • Seamlessly "connect" their Facebook identity, friends and privacy to your site
  • Connect and find their friends who also use your site
  • Share information and actions on your site with their friends on Facebook

Design Master characterized by its intense amount of work on upcoming technologies has empowered several web applications with fbConnect Integration.

OpenSocial Applications

Google OpenSocial defines a common API for social applications across multiple websites. With standard JavaScript and HTML, developers can create applications that access a social network's friends and update feeds. With Open Social, social network can be an Open Social container and allow Open Social apps to run within it.

It allows users to get more interesting, engaging, and useful features faster, enticing them in visiting your website more often. This in turn helps businesses in making more profits without extra investments. There are many websites that support OpenSocial, including hi5, LinkedIn, MySpace, Netlog, Ning, orkut, and Yahoo. It is very simple and straightforward and also capable of developing full-blown, rich Internet applications. We leverage our web development experience and previous work with Google APIs to develop specific OpenSocial applications and seamlessly integrate them with your websites.

Twitter API Integration

Twitter is a free social-networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets. The Twitter API is an open XML framework that allows any external website to post and pull data. This allows the integration of Twitter and every twitter member with other web services and applications. Twitter API libraries are available for most popular programming languages, and they are opening up new possibilities for publishing information.

Applications can even authenticate members giving the ability to push and pull member specific data such as latest posts, replies, direct messages, and more. This is a powerful method for growing a strong online social presence.

Design Master has worked extensively using the Twitter API and can help plan, develop, launch, and manage any Twitter specific application. Twitter API functionality can also be developed into new or existing websites allowing any website a hook into Twitter.

Photo and Video Sharing Sites.

OpenID Integration

OpenID - An umbrella for the framework that encompasses the layers for identifiers, discovery, authentication, and a messaging services. It is an open, decentralized standard that allows users to authenticate web sites and log onto many services with the same digital identity. OpenID authentication is used and provided by several large websites.

Design Master provides OpenID integration/implementation to further ease the end user experience and add to the domain of digital identity.

Social Networking Sites

Expand your reach through our custom built social network applications enriched by the use of latest API technologies.

Social Bookmarking Sites

Social bookmarking websites are gaining popularity in today's Internet-savvy world. It is a free service that allows web users to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite’s list of their browser.

Using these social bookmarking sites is an easy way to get more people on your website.

Participating in Forums

Forum Participation (Group Interaction) have marketing benefits. It allows for valuable promotion opportunities to targeted audience. Apart from marketing, forums prove to be the best destinations for help with specific problems hard to find elsewhere.

It comes with plentiful benefits including reputation management strategies, brand awareness tactics, and even link generation. Put our experts to work to enrich your marketing strategies and yield high dividends.


Business blogging has grown incredibly over the past few years. Increase your credibility, start dialogue with your target user, and help increase your search engine ranking! Contact us to learn how you can start blogging today!

Search Engines

Ranking high on a search engine results page (SERP) is often the most effective and inexpensive way to increase traffic to your web site. There are many other benefits in optimizing your site including Brand Visibility, Website Credibility, Long term positioning and many more.

Hire us and achieving higher search engine rank will just be a matter of time.

Opt-In List

Building a high-quality, responsive mailing list is hard work. The primary purpose of Opt-In List is to provide an efficient way of processing huge email lists. With Opt-In List you can perform all kinds of manipulations over your email lists quickly and easily.

Effective email list-building has three key components:

  • Where and how to acquire the addresses
  • How you welcome each new subscriber
  • How you manage the relationship after the opt-in

Allow us to manage each of the above listed component correctly in order to increase both the subscriber's value to your business and your email program and your value to your subscriber.

Design Master can provide a full range of social networking applications strategy including the design, development and marketing for your business. Our service offerings will allow you to maximize and leverage the social networking social graph of 200+ Million users.

So far we have developed more than a dozen applications on emerging and ever growing platforms like OpenSocial and striving to do more.

Why Design Master for Social Media Marketing?

  • Competitive Rates for Social Media Marketing & optimization
  • Precise methods incorporating stringent quality standards to offer cutting edge web marketing solutions
  • Deploying the top-notch professionals and experts to increase the and visibility and the corporate identity
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