Creating a Successful Corporate Website For Your Business

We often visit many websites while surfing the internet. You may also be wanting to create a website for your business. But rarely we put any thought into the type of website we are visiting or the type of website we wish to develop. Broadly, common business websites are divided into traditional sales-focused websites and corporate websites. As the name suggests, sales-focused websites or e-commerce websites are primarily concerned with selling a particular product/service offered by the company, whereas corporate websites mostly care about promoting the company as a whole. With today’s online atmosphere becoming increasingly mobile, social, and emotionally driven, the ongoing website trend is to provide more and more value to users. Instead of just being a source of information about a company, they are expected to be almost as personable as editorials and social media platforms.

Although e-commerce websites and corporate websites are two different tail-ends of a stick, corporate websites weren’t very common in Kuwait web development before the all-too-famous e-commerce boom. Today, even small businesses are curating their very own corporate website to better serve and attract customers. Regardless of the size of your company, do not miss the opportunity of building a corporate website and better connect to potential partners, stakeholders, and customers.

What Exactly Is A Corporate Website?

As mentioned before, corporate websites focus on promoting the company as a whole. It will not involve any product/service/sub-brand marketing, promotion, or advertisement. Its focus will be on displaying corporate news, business performance, social responsibility, and staff members. It can also include information on client testimonials, partners, stakeholders, and case studies. Most importantly, it should clearly communicate your company’s mission, value, and accomplishments. Although corporate websites do include some information about new products/services offered by the company, it should not be the main focus of the website.

Why Do You Need A Corporate Website?

A corporate website built with the help of web design companies in Kuwait will increase your company’s reputation, inform visitors of your company’s success, and build your brand’s trust and credibility. Corporate websites that follow appropriate design standards improve your success rate since they help address the entirety of your business’s relationship with your customers. With the help of corporate websites, clients get access to a unique source of information about a company, investors benefit from finding information on your website that verifies your company’s credibility, and media is able to attract more readers by finding and posting valuable information about your company. Answering the “why” question of creating a corporate website also depends on your company goals. What do you wish to achieve from this website? Do you wish to increase your brand value? Or convey a specific brand image? Do you need to raise funds? Or generate leads? And yes, as your business goals evolve, your website design will change too.

How To Create a Successful Corporate Website

The creative website design principles of a corporate website differ substantially from those of a standard promotional website. Back then, it was possible to stick up pretty much any texts, graphics, and gifs on your website, and be passed as reasonably good. But with today’s increasing complexity of technology and modern design trends, users expect nothing less than well thought out design strategies including a seamless User Interface (UI) and User Experience (UX).

To get a comprehensive list of essential qualities and elements of a corporate website, that should be implemented during its design and development phase, check out our blog on website usability!

In the past, we have talked about the most important elements that should be on a website homepage according to web designers in Kuwait. Today, let’s briefly talk about target audiences, as target demographics for an e-commerce and corporate website can be very different.

Oftentimes we aim to create a website that targets a large and diverse group of people, and end up with something that’s all over the place and not very effective at conveying a message. Of course, your webstie should be accessible to everyone and shouldn’t necessarily be targeted towards a single group either. However, before you create a corporate website, you need to identify the different audience groups you wish to target, and rank them in order of importance. Once you have prioritized your target audiences, you will be able to base the design and content of your website on your audiences needs, and give them exactly what they’re looking for. For instance, if your top priority are shareholders and partners, you will want to create an investments page that uses formal language to talk about your company’s financial achievements. On the other hand, if your main choice of audience turns out to be potential staff members, you will likely create a team page that highlights employee benefits and expresses appreciation for the team’s hard work and dedication.

Another important element for corporate websites is credibility. A good corporate website will gain the trust of visitors. And visitor trust can be gained with a strong website design. A strong corporate website design incorporates informational items that help identify the company as a legitimate resource. Pay attention to the details: make sure the content is organized and grammatically correct, the design is consistent on every page, and contact information/links to social media pages can be easily located.

For further details on elements that make a corporate website successful, check out our blogs that include but are not limited to:

• Choosing the right technology/platform
• Having a good UI/UX composition
• Taking website security seriously
• Creating a mobile-friendly site
• Emphasizing call-to-actions when needed
• Publishing quality content
• Focusing on good visual design
• Investing in SEO

Designing a corporate website may not be as easy as it sounds, but will effectively represent your business and all that it has to offer. What are some other elements of a corporate website that you feel are essential to your business? Get in touch and let us know!

With the right web agency and with a well-organized development process, your corporate website can indeed convert visitors into customers and partners. At Design Master, one of the best website designing companies in Kuwait, we employ some of the finest web designers in Kuwait to create a corporate website that caters to your target audience. Take a look at our portfolio here!